From Inbox to Impact: How to Succeed With Data-Driven Employee Email

Show notes

Is email really dying—or just misunderstood? In this episode, host Emma Fischer sits down with internal comms experts Amy Dietz and Avalon Taylor from Cognizant, along with Staffbase Strategy Advisor Jeff Corbin, to explore the evolving role of employee email in one of the world’s largest IT service organizations.

You’ll learn why email remains the backbone of internal communication at Cognizant, how the team uses data to challenge assumptions and eliminate inbox overload, and what it takes to create email newsletters that employees actually want to read. From survey insights to segmentation strategies and the art of email consolidation, this episode is packed with practical tips and bold perspectives—including Jeff’s mea culpa on once believing email was obsolete.

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Selected People, Places & Things Mentioned: Jeff DeMarrais; Cognizant; Microsoft; Microsoft Teams; Staffbase Email; Microsoft Viva Engage; Microsoft Azure

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Follow the host and guest: Emma Fischer on LinkedIn, Jeff Corbin on LinkedIn, Amy Dietz on LinkedIn & Avalon Taylor on LinkedIn

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Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club

Follow Staffbase:

LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/

YouTube: https://www.youtube.com/c/Staffbase

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About Staffbase:

Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that helps companies connect with every employee through inspiring communication that drives collaboration and achieves business results.

Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver.

Learn more at staffbase.com.