Turning Employees Into Advocates: Employee Storytelling in Internal Comms

Show notes

In this episode of the You’ve Got Comms Podcast, we’re diving into the power of authentic employee storytelling and digital advocacy with communications strategist and author Nicholas Bruneau.

Host Emma Fischer chats with Nicholas about what it takes to cut through the noise in a world flooded with AI-generated content and polished corporate messaging. Together, they explore how to encourage employees to share real, human-centered stories—without over-policing the message.

You’ll hear practical advice on how to build an advocacy playbook, empower employees to post with confidence, and why embracing imperfection might be the most impactful comms strategy of all.

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Selected People, Places & Things Mentioned: Engage with Impact – Book and framework by Nicholas Bruneau; Fuckup Nights; Employee Communication Impact Study with USC Annenberg; Matt Abrahams: leading expert in communication; UN; EU; World Bank

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Follow the host and guest: Emma Fischer on LinkedIn & Nicholas Bruneau on LinkedIn

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Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club

Follow Staffbase:

LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/

YouTube: https://www.youtube.com/c/Staffbase

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About Staffbase:

Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that helps companies connect with every employee through inspiring communication that drives collaboration and achieves business results.

Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver.

Learn more at staffbase.com.